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@d_f_stone @ben_golub I would have said this is @vgr's very useful 𝘱𝘳𝘦𝘮𝘪𝘶𝘮 𝘮𝘦𝘥𝘪𝘰𝘤𝘳𝘪𝘵𝘺, but your "limited strategic thinkers" suggests you're thinking of consumers without self awareness requisite to avoid just enjoying PM's "transitional-middle-class cousins." ribbonfarm.com/2017/08/17/the-premium-mediocre-life-of-maya-millennial/