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This is the best article you'll read today on the theory of the firm gq.com/story/americas-best-wedding-band-the-sultans
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“What began as a five-man bar band on Martha's Vineyard has evolved into a 150-piece collective. When you hire the Sultans, you're not hiring a single unit of the same six musicians so much as a shape-shifting configuration.”
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“The Sultans are an idea, an imprimatur, a quality guarantee…This novel arrangement is what enables the Sultans to play those 200-plus events a year… The organization stands as one congruous entity because the standards, the style, and the theory of The Show come from the top.”